Makers of Seeka and Yoolie’s

Creating original and beautiful work by mating tradition and technology to stay competitive in an import saturated marketplace
Introducing vibrancy, color and lots of fun to the Judaica space
All designed and handmade in our Brooklyn, New York studio
Selling directly to retail stores nationally

Seeka High-tech meets fine art in this body of works by Israeli-born artists, Nachshon Peleg and Stavit Allweis.  Colliding in New York and falling in love, they bring to the age-old craft of Judaica, advanced technology infused with traditional symbols and playful strokes of whimsy, color, and fun.

Conceived in 1997, the line was warmly and successfully welcomed into a US marketplace thirsty for a new visual manifestation of Judaic heritage. Seeka has been a prominent force at the forefront of the resurgent field of contemporary Judaic design ever since.

“We start with a precision cut stainless steel frames. Within these frames, the design is hand-painted with acrylic and metallic paints. A variety of materials from metals and glass to dyed seeds are assembled within. Stones and crystals are embedded and a thick layer of acrylic resin is poured to encase and protect the finished piece. Finally, after several days of curing, the piece is polished, twisted, glued, and assembled to form the finished work”

Yoolie’s features a new line of handmade pouches and clutches made of linen, crepe, and wool and adorned with Yoolie’s signature pieces lending them detail, color, and style.  

YND Group is a brother/sister/husband/wife partnership. We draw on our deep roots of Mediterranean landscapes, Jewish traditions, and heavy doses of Israeli contemporary culture, where we absorbed the spirit of entrepreneurship and resourcefulness and a commitment to artisan production.

We sell our work at trade shows and through established relationships with numerous galleries, boutiques, and gift shops nationally. Our work is designed and produced in the same Brooklyn studio where they were conceived under the consistent loving care of Nachshon, Yoolie, and Stavit.

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